History

•company found existing digital music players "big and clunky or small and useless" with user interfaces that were "unbelievably awful” so Apple decided to develop its own. Apple's hardware engineering chief, Jon Rubinstein, assembled a team of engineers to design it. The product was developed in less than a year and unveiled on October 23rd,2001. CEO Steve Jobs announced it as ‘only’ Mac-compatible product with a 4 GB hard drive that puts "1000 songs in your pocket. There had been 5 different ipod models consisting of the classic, mini, nano, shuffle and touch which all had a few different designs each. The most important change was when it used USB enabling the ipod to be compatible with the windows computers which are the majority instead of the firewire connection used with the Mac.